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About ProAdventure

ProAdventure is a small, local and family business run by Pete and Lesley Carol in Llangollen, North East Wales. In the nineties we were an outdoor education and activity provider and the shop was a sideline event selling spares for bikes and a few bushcraft knives. In the noughties the shop became a standalone venture with a growing reputation for providing quality kit and professional advice. Now we have hung up our instructor shoes to focus on providing some of the best and most respected outdoor brands and products to our customers near and far. We care about the planet and we care about our people. Please read our ethics and environment statement to find out more but know that we employ people with the same passions as ourselves on real living wages and ask searching questions of our suppliers to seek out quality, long lasting products with the environment at the heart of design. The products we sell reflect our love of walking and camping, scandinavian culture and back garden living.

We are based in the middle of the Town of Llangollen in North East Wales, part of the Dee Valley and Clwydian Range AONB, on the Offa's Dyke Path. The centre of the town is a Conservation area and a World Heritage Site runs along the Llangollen Canal. The River is an SAC Special Area of Conservation, as is Ruabon Mountain to the North and the Berwyn Range to the South of us. We are surrounded by beautiful walks, biking trails, a white water river and five miles of limestone climbing on the Eglwseg Escarpment. The town and local area host Downhill mountain biking events, fell races, ultramarathons and numerous events and festivals including the world famous Llangollen International Eisteddfod.

We like to build relationships with our customers and have really missed that interaction during coronavirus closures. We are so looking forward to welcoming many old and new customers to enjoy the outdoors once again and for the first time share our beautiful world in a responsible way.

Our Company Vision and Purpose

  • To provide good quality long lasting kit
  • To provide good quality jobs
  • To make your adventures better

Our Culture

  • Learning – We are constantly learning, from each other, from customers, from suppliers, from our successes and our mistakes and from the wider world
  • Listening - We love to listen to and share stories of what we and others have learned through experience, whether verbally, in writing, by video or in person.
  • Delivering – We ask our customers what they need, and our experience and training allow us to deliver, whether it be equipment, or advice to make your adventures better. #BetterAdventures
  • We are Adventurers.

Our Team - Rooted in the Outdoors

  • 9 Staff
  • 3 Mountain leaders + two trainees
  • 3 Mountain Bike Leaders
  • 3 Climbing instructors
  • 3 Raft Guides
  • 3 Paddlesports instructors
  • One outdoor recreation degree
  • 2 DofE assessors + one supervisor
  • One sailing instructor