“Sharing the same values was a strong motivation to start this project. We agreed that we need a new way of thinking and acting in relation to our environment and Outdoor activities,” explains Kilian Jornet. “We want to be very honest on how we produce the equipment and on the role the company wants to play for the society and the environment. This means transparency and working to avoid overconsumption by building products that are durable. To have a minor impact on the environment, we need to work with various materials and explore different designs. It’s a long and difficult path but that’s what motivates me and the team to start this project.”
NNormal’s products reflect the partnership’s shared philosophy: authenticity and utility that inspire people to enjoy and respect nature—a mission which is expressed through timeless gear that’s functional, performance-oriented, and built to last. All the Outdoor equipment was designed in Mallorca and tested in Norway as hinted in the name of the brand (Nor-way + Mal-lorca).
The NNormal Brand is both B-Corp Certified and a 1% for the Planet member, with 1% of their sales going to environmental charity.
Here are Nnormals Commitments.
Durability
The case for durability is clear: replacing a product is the moment of biggest environmental impact for all outdoor gear. The less we replace things, the fewer emissions we produce. It’s that simple. And it’s why all our gear is made to last – and last. Beyond trends. Beyond seasons. Onwards towards leaving no trace.
Circularity
Increasing circularity is essential to minimising our footprint. Our mantra is: functionality, durability, repairability. Our method is: reduce, reuse, repair, recycle. By committing to these beliefs, we can take big strides towards leaving no trace.
Carbon Neutral
Achieving carbon neutrality is essential if we’re to limit global heating. Ambitious climate action is needed - and it's needed now. That's why, from day 1, NNormal has been committed to minimising and eventually eliminating carbon emissions from our entire production cycle. And why we openly share the current carbon emissions for all our categories.
Transparency
Openness and honesty are fundamental to us. It doesn’t make sense to tell everyone you’re doing good, without showing them your actions too. That's why these pages contain in-depth details about what we’re doing, the impact it’s having, and what we’re aiming to achieve in the near future.
Fair Business
As aB Corporation, we’re committed to using our business for good. As members of the1% for the Planetorganisation, we actively help create a healthier planet. And in partnership with theKilian Jornet Foundation, we support environmental research and projects that are making a real difference.
No Trace Program
Eventually, despite all our care and expertise, a product will reach the end of its useful life – or need expert help to put back to use. As part of our mission to create better circularity, we’re launching the “No Trace Program”.
This program will take back products that are no longer useful to you and attempt to refurbish and repair them for resale, or take them apart and recycle them.