That phrase keeps the company headquarters based in trail-crazy Bozeman, Montana; makes planting a tree for every pair sold a no-brainer; and guides both their business ethics and shoe design process, with technology inspired by common sense, experience, and a healthy aversion to cutesy gimmicks.
BFit Insoles align feet biomechanically, and are a supportive, quality insole on par with premium aftermarket insoles, but engineered just for their shoes.
This slim-but-powerful TPU Chassis protects feet from stone bruising and sharp rocks while enhancing torsional stability underfoot. Since the chassis adds such substantial protection, Oboz can strategically drop rubber from the outsole underneath-making for lightweight shoes with heavyweight benefits.
Their BDry technology keeps feet dry through creeks, mud, rain and sweat, thanks to three key components:
Proprietary tape-sealed polyurethane film bootie, which waterproofs shoes but still lets sweat escape.
Hydrophobic upper materials, meaning the rest of the shoe won't absorb water.
Textile lining inside BDry boots wicks sweat away, so feet stay dry from the inside out.
The molded heel counter helps shoes maintain a snug, comfortable heel hold over time, keeping their shape even through miles of abuse.