ProAdventure receives Feefo Platinum Trusted Service Award 2020

ProAdventure receives Feefo Platinum Trusted Service Award 2020

28 JANUARY 2020, ProAdventure Ltd has won the Feefo Platinum Trusted Service award, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.



Created by Feefo, Trusted Service is awarded only to businesses that use Feefo to collect genuine reviews and insights. Businesses meeting the high standard, based on the number of reviews they have collected and their average rating, receive the award. A highly-valued badge of approval, this accreditation remains unique, as it is based purely on the interactions with real customers. As all reviews are verified as genuine, the accreditation is a true reflection of a business's commitment to outstanding service.

Feefo have given Platinum Trusted Service awards to businesses who have achieved Gold standard for three consecutive years. The Feefo Gold Trusted Service award recognises those who have collected at least 50 Feefo reviews in a year, and have achieved a service rating of at least 4.5.

Peter Carol commented: "We're very excited to receive this award from Feefo because it's based on the feedback of real customers, who are the most important judges of all. It recognises how hard we work to give all our customers the best possible experience. Everyone at ProAdventure is fully committed to the highest quality of service, so it's important for us to listen, understand and respond to all our customers. The beauty of Feefo is that it enables us to consistently improve, so we're looking forward to another successful year."

Congratulating ProAdventure on winning this year's award, Steph Heasman, Director of Customer Success at Feefo, commented: "The Trusted Service award has always been about recognising companies that go way beyond the norm in customer experience and generate great feedback from happy customers.

"This year we've been delighted to see so many companies using Feefo to provide outstandingly high levels of all-round service - it's what Feefo is all about. We help our clients give their customers the best experiences possible. I'm confident we'll see more success from businesses partnering with us throughout 2020.

"Feefo is all about powering up customer experience, which is why we have introduced our new Platinum category. Clients told us they want recognition for achieving our demanding Gold award standard over a longer period. Our new Platinum award is earned by companies that achieve a Gold rating in three consecutive years. It's a tough challenge and very-well deserved by those that earn it."

Feefo is a reviews and customer insights technology company that provides businesses with the tools to collect real, purchase-verified reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic, by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions.

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About Feefo


Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.

Feefo's cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Iceland, Mazda, Expedia, Michael Page and JCB, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.

A trusted partner of Google, Feefo's technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.

Please visit: www.feefo.com


About ProAdventure


Llangollen's Specialist Outdoor Retailer

ProAdventure is a specialist outdoor adventure retailer based in the Town of Llangollen, North East Wales, in the heart of the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty.

ProAdventure is run by husband and Wife Peter and Lesley Carol with a team of adventurous staff.

ProAdventure has grown out of Peter Carol's 30 years of experience of working in outdoor adventure training and holidays and Lesley Carol's 30 years of customer service experience.

ProAdventure's specialisms include Swedish Axes, Swedish Tipi Tents, Bushcraft Equipment, Outdoor Clothing and equipment for Cooking and Living comfortably in the Great Outdoors.

Peter Carol is highly trained and qualified in leading and coaching in the outdoors, and ran an outdoor adventure activity business for 25 years. Originally training in Mathematical Engineering, Peter chose a less corporate route and has now lived in North Wales for most of his life.

Lesley Carol has spent all of her life adventuring. She has expeditioned in the UK and Chile and has qualified as a Canoe River Leader. She also trained as a Mountain Leader and Nordic Walking Coach and holds the Gold Duke of Edinburgh Award.

Together with their outdoorsy staff team Peter and Lesley run a shop that is a treasure trove of interesting, practical, unusual and high quality outdoor adventure gear, camping and outdoor living equipment, clothing and tents.