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The independent, not for profit adventure activity company

Canoeing | Kayaking | Climbing & Abseiling | Gorge Walking | Bushcraft & Survival | White Water Rafting | Target Sports | Biking / Walking

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I was laying tongue and groove floor one monday morning at home, coming to the end of a long project, whet Sal rang from the office, "There's a let
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Meet The ProAdventure Staff

Meet The ProAdventure Staff

We have a few permanent full-time staff members, and employ many other part-time, seasonal and freelance staff...meet some of them here!



Pete Carol - Managing Director

Current fun: Mountain Biking. Also instructs Kayaking, Canoeing, Mountaineering, Mountain Walking, Rock Climbing, Gorge Walking, Team-Building, and Orienteering when not glued to his desk! Instructing 21 Seasons.

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Lesley Carol - Company Director

Lesley runs our Outdoor Shop, is a keen Mountain Biker, runner, and member of the Welsh International Curling Team (2007 Mixed European Champions).

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Sal Jefford - Sales and Marketing Manager

Sal will most likely be your first point of contact! Also instructs Open Canoeing, Rock Climbing, Abseiling, Team-Building, Low-Ropes and Gorge Walking. Current fun: Surfing, and digging her allotment!

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Rich Witheridge - Chief Instructor

Rich is our Open Canoe Guru, and soon to be Level 5 Canoe Coach. Instructs Open Canoeing, Kayaking, Rock Climbing and Abseiling, Gorge Walking, Team-Building, Mountain Biking, First Aid, Woodcraft and doubles as IT Man! His claims to fame include working for Ray Mears on Canoe expeditions in France.

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Matt Fletcher - Instructor/bushcraft

I worked in the TV industry for years and spent all of my free time learning bushcraft from some of the most reputable people in the industry.  I love to travel and practise bushcraft as I go, these travels have taken me all over Scandinavia, Germany, France, India, Mexico, Guatemala and Belize

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Antony Fleming-Williams

Antony is one of our front of house sales staff, found in the office and on the end of the phone. But thats only half his work life, the other half is out on activties as one of our instructors.

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Chris Tym - Instructor

Our nearest to a grizzled mountain man. Chris instructs Kayaking, Rock Climbing and Abseiling, Mountain Biking, Team-Building, Mountaineering and Gorge Walking. From Lockwoods to Snowdon he’ll take you the most interesting way up the mountain!

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